(Rap Newswire) - Vibrant hues and a signature logo, with a mouth that screams at you, are the key factors as to why the Philadelphia underground fashion designer is quickly rising to the top of the mainstream market. With over 100, 000,000 in retail sales for the 2006 collection, Rod Elam has become a self made millionaire, and the ultimate hustler.
As most underground fashion designers do, Elam humbly began as a t-shirt designer, selling cotton white-tees for the equivalent of a McDonald’s Value Meal. The designers T-shirts bore the name of his childhood nickname “Rowdy” with a logo that impeccably exemplifies its meaning.
Elam’s street hustle and business savvy has paid off. He now manufactures some of the highest quality leather jackets in the world, that retail between $200-$450 US dollars. The fall 2006 collection will be released October 15th and has already doubled last season’s sales.
Elam’s wears has caught the eye of wardrobe stylists, celebrities, and tastemakers. The company is currently in preparations to make customized shirts for Rick Ross’ label Slip –N- Slide Records. The clothing items will include jackets and t-shirts that bare the Rowdy emblem across made out of genuine Swarovski Crystals.
The company’s distribution has seamlessly left the trunk of a 2004 Mitsubishi Montero, to becoming widely distributed in over 30 markets. Mr. Elam’s fashion forwardness has helped him merge true American pop culture and fashion with the rise of Japanese urban wear designs. The Rowdy logo and signature “R” is one of the urban retailer’s top new picks for this season’s outerwear lines. The collection is competitively sold with designs by Avirex, LRG, Rocawear, SeanJohn, Pelle Pelle , and more The company is looking forward to another profitable season and gangs of “Rowdy” shoppers for this upcoming holiday season.
The Rod Elam Collection is a national urban apparel company based out of Philadelphia, PA. The collection fortuitously left the trunk of the designers SUV in 2004, and was in stores across the country in 2005. Since then the line has expanded into over 30 markets. Retail items can be found in major cities such as, New York, Chicago, Philadelphia, Houston, & Atlanta. For more information on the collection, please visit www.rodelamcollection.com and email: tiffiany @rodelamcollection.com
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Story Prep Information:
Publicist: Tiffiany Vaughn/ 215.423.6505
Designer: Rod Elam/ 215.423.6505
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Author: Brash PR