With the launch of Chubby Girl Records, Gospel Songstress Sherrie Maria
Keys brings a fresh, relevant sound to the soul of gospel music. Sherrie
Keys has launched a new imprint called Chubby Girl Records, a boutique
gospel music label focused on impacting the world for Christ with cutting-edge
artistry.
Los Angeles, CA (Rap Newswire) September 11, 2008 - Sherrie Keys always
does things in a big way. With the launch of Chubby Girl Records http://www.chubbygirlrecords.com/,
Gospel Songstress Sherrie Maria Keys brings a fresh, relevant sound to
the soul of gospel music. Sherrie Keys has launched a new imprint called
Chubby Girl Records, a boutique gospel music label focused on impacting
the world for Christ with cutting-edge artistry.
Keys states that praise and worship is the passion of her label and
that music ministry takes precedence over image-conscious trends. "Our
calling is higher than gospel music. Our mission is to exalt Christ, to
magnify Him with such artistry that listeners look beyond our externals
to experience Christ alone".
Under the Chubby Girl Media flagship, is an entertainment division focused
on providing soul edifying music and Christian entertainment. To that end,
Sherrie Keys aims to provide urban influenced gospel entertainment including
broadcast programming, music, film, and book publishing.
Keys believes gospel music marketing offers a compelling and unique
opportunity to positively influence plus-size consumers. A gospel music
collaboration with a fashion-forward plus-size artist represents both a
new retail offering for Christian music lovers and a breakthrough business
model for the plus-size industry.
For Sherrie Keys, distribution means more than simply shipping a load
of CDs to retailers. It means obtaining rack space for innovative plus-size
artists with the right kind of "buzz" for the right kind of customer. Keys,
a gifted singer in her own right, will be the first gospel recording artist
on the label's roster.
According to a Purdue University study, 65% of churchgoers are in the
overweight or obese category. Gospel music lovers are an influential demographic
with considerable purchasing power. "Music is an integral part of pop culture.
The message to plus-size consumers should be that living a life with purpose
can be achieved at any size. Chubby Girl Records does not advocate obesity
as a healthy lifestyle choice. We advocate a positive self-image as the
foundation to healthy, holistic living. Happiness can be achieved at any
size … That's gospel, chubby-style. That's real good news."
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