IS THIS A BUSINESS OR A GAME
Allen Johnston
The Music Specialist
asha.com

(Rap Newswire) March, 13, 2006 - Karl, the owner of SHOW OFF RECORDS has made a lot of money. He has worked long and hard to obtain and maintain his money, family, lifestyle and power. Now he believes in the American dream and feels that his “crew” is beyond a doubt the most talented group of producers and rappers in the game. He forms SHOW OFF RECORDS and is determined to make his label the greatest Rap label in history.

He calculates and determines that the yearly SOURCE Awards in Miami is the place to launch his label so he makes sure that he is prepared.

He first buys a full-page ad in the Special Awards issue of the SOURCE magazine and 2 Platinum tickets each for himself, his partner and 3 artists. Now he is guaranteed a chance to walk the red carpet and sit near the front of the auditorium.

He buys 2 used motor coaches to transport his 60 member crew in, rents a mansion on “Millionaires Row” for 3 days to house part of his crew and to have a place to hold an exclusive private party. Knowing that the real ballers need to be seen he rents 5 rooms at the Loews hotel for 3 days just for himself and 4 trusted lieutenants. His 3 acts must look good so he gives each act a clothing allowance budget and sends them out to shop. Having seen how the greatest rap artists party he rents the VIP room at the hottest clubs in town for 3 nights and makes sure that he has plenty bottles of Moet, Grey Goose and Dom available for his guests. He has setup performances by each of his acts every night and partnered with the club owner to have a major recording artist After Party in the club while he hosts their VIP area.

Within his crew are his Street Team members who will drive 2 wrapped vans around the event and make sure the city is saturated with flyers, posters and mix cd’s.

His lieutenants have visited the main strip clubs in Miami and now he knows that he will have beautiful people at his private party.

His party plans are a huge success and he now knows that his label will be the talk of the weekend.





Let’s look at his total expenses:

Transportation:
Motor Coaches 100,000
Drivers 1,600 (per diem, driving charge)
Gasoline float 500
Additional cars 10,000 (2 used Wrapped Vans))
Gasoline 250
Parking 150
Housing
Mansion 15,000
Hotel 4,500
Club Rental 15,000 (3 nights 5000 ea)

Food
Mansion 2,000 (2 cooks in crew)
Hotel 1,250 (room service charge)
Club 1,500 (VIP snacks)

Liquor
Mansion 2,000
Night Club 6,000 (2000 per night)

Promotion
Street Team 1,500 (hotel, food, misc.)
Flyers 3,000
Posters 1,200
Mix CD’s (10,000) 7,500
Source Ad 10,000 (full page color ad)
Radio Advertising 5,000 (3 days on 2 stations)
Artist Clothes 9,000 (3000 each)

Entertainment
Platinum Tickets 30,000 (10 x 3000)
Limo 1,000
Shopping
Clothes 6,000
Jewelry 12,000


TOTAL $245,950

This does not take into consideration studio costs, producer fees and individual artist costs.

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Author: The Music Specialist